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If you are reading this article, then you would like to know what Push notifications are, and if you know, then discover a new service that I would like to consider today. Let's start in order.
From this article you will learn:
- What are push notifications?
- Their pros and cons
- Types of Push Notifications
- 2 ways to turn them on
- Step-by-step setup on the example of Sendpulse
- 5 examples of news feeds for newsletters
- 7 Tips to Keep Your Messages Out of the Box
What are push notifications?
Push notifications are pop-ups on the screens of various electronic devices. Their appearance is possible if there is a notification area or the ability to display information received from the Internet.
Most likely, you use electronic mail services. To read an incoming letter, you need to log in to your account. This technology is called pull. That is, to view the data you need to go to the site and "pull" the information that you need from it.
The technology of push notifications (from the English push - push) is different: this or that site pushes new information to its users. This allows them to receive news in a short time, as the push technology works online, and does not check the data at regular intervals.
The use of "push" does not necessarily involve receiving notifications. Using push technology, it is possible, for example, to synchronize data after updating it.
Web push notifications should distinguish between brevity and capacity. The components of such messages:
- picture;
- heading
- short text - a call to action;
- the address of the resource from which the push notification was sent (this can be the address of any page of the site, and not just the main one). For example, you can insert a link to a blog where a new article was published, or to a description of the advertised product / stock.
Depending on the platform from which messages are sent, push notifications are:
- Push notifications for Google Chrome.
- Safari-
- Firefox-push notifications.
It is important that the browser is directly involved in generating requests and sending messages. Naturally, receiving web push messages by the user is possible only if the corresponding platform is installed and currently open.
You can subscribe to receive free push notifications both from a mobile device and through desktop.
Where push notifications appear:
- if you use the Safari browser, then messages will pop up at the top of the screen (in the right corner);
- in the Chrome browser, notifications appear at the bottom, also in the right corner;
- and on the screens of mobile devices, “push” pop up in the center. Although other options are not excluded, which depends on the model.
Push notifications for the site: pros and cons
Push notifications have these key benefits:
- simple subscription to them;
- availability of connection of push-technology is absolutely for everyone;
- ease of management (the ability to configure automatic dispatch, effective conversations based on user behavior).
The technology has other advantages:
- It is quite in demand. People are happy to subscribe to "push".
- The level of viewing notifications is very high. Messages are read by more than 90% of the users they receive.
- Messages can be made as relevant as possible.by selecting the target audience using segmentation and personalization.
- Automatic push notifications can be configured according to behavioral characteristicsusers.
However, there are “push” messages and shortcomings. The main ones are as follows:
- Subscribing in the case of an HTTP site requires a person to “two clicks”. That is, the pop-up window “Allow or block subscription” pops up twice. This causes a decrease in the number of signatories, as they have to confirm their consent twice.
- Opt out of the newsletter. Many do not know how to remove push notifications (unsubscribe). A separate button for this is not provided. You need to right-click directly on the “push” to trigger a special format request: “turn off notifications”.
- The main minus is the delivery efficiency of notifications. After clearing the cookie on the device, the newsletter is paused. You can resume it by visiting the resource and re-subscribing to the newsletter.
The same problem occurs when reinstalling / updating the operating system, or if the user wants to refuse notifications.
According to statistics, push notifications are delivered on average in 62.87% of cases. The value of this indicator decreases in parallel with an increase in the life of the base. The earlier you subscribe, the more likely it is that the message will be delivered.
If you work with the base for a year, then you can count on just such a number of deliveries and click-throughs.
Types of Push Notifications
Mobile push notification
Mobile push notifications are message frames. They appear at the top of the locked screen, which is called the curtain.
The concept of push-notifications became popular after the Apple Push Notofication Service (APNS), designed to send notifications to devices with the iOS 3 operating system, was launched, although Google introduced this technology a year earlier than Apple.
However, now this is not so important, since at present, many services under the brands of various organizations operate on the basis of push notifications:
- Apple has added the Push system for i-Phone and made it possible to use it for iOS and Safari.
- Google has introduced Google Cloud Messaging (GCM) (it replaced Android Cloud to Device Messaging, introduced in 2008). This service also provides push notifications to Chrome-based applications.
- Microsoft, as always, seeks to keep up with its competitors, and therefore created MPNS. This allowed sending push notifications to Windows Phone devices (seventh version and higher).
There are three varieties of iOS push notifications:
- The phone notifies the user that a message has arrived using a sound signal.
- Audio / Banners. In addition to sound notification, this type assumes the appearance of a banner on the screen. You can view each message after lowering the "curtain", that is, in the Notification Center.
- Badges (translated from English means “icon”, “symbol”) - this is a notification in the form of a number / corresponding image near the application icon.
The Windows push notification service can send three types of messages:
- Toast (translated from English "toast"). After the message appears, it hangs at the top of the screen for 10 seconds. If the user wants, then he can enter the application by clicking on the notification.
- Tile (in translation from English "tile"). These notifications are numbers on a tile that overlays the application icon.
- Raw (translated from English "rude"). This type of "push" is necessary to transfer certain information within the application, most often the game.
For the Android operating system, there is no special system for displaying incoming push notifications. After entering the application, it is possible to display them in any form, as well as messages like raw in Windiws Phone 8. After the data is received, the application displays them on the screen as a regular message in the “curtain” or in the form of a banner, as in iOS.
Since Android is always responsive to all innovations and can adapt to any requirements, it is possible to display push notifications by Android devices in any form. For example, opening an application window with advertising content is not ruled out.
Browser (web) push notifications
Such notifications can come to a PC or Android device if Google Chrome was installed on them from the resource on which the user subscribed to the newsletter. Web-push notifications are not supported on iOS devices.
The number of messages or subscribers will not have to pay. This service is free, and the payment of SMS mailing falls on the operators. You may need to pay for intermediary services, comfort level, processing of statistical data. But these costs will be small.
As the number of subscribers increases, their size will decrease. If you need to send about a million messages every hour, expenses can amount to several thousand rubles, but it's worth it.
Sending 100 thousand push notifications per day creates a small load on the server. GCM makes it possible to send 5-7 thousand messages per second. However, many services rate their services at 1000 rubles per month.
Who can send push notifications?
- Advertising.
There is obvious such an advantage for the user as the absence of the need for additional actions. By following the link, he can immediately place an order.
- Retention of visitors.
This is an integral part of content marketing. You want users to stay on the site for a long time, so that they often return to you. If you send out "push" about new materials, you can improve user factors with high efficiency.
Often notifications are sent to customers not about updated content, but about a new version of the service (applications, etc.).
- Online streams and webinars.
Push notifications can be used to notify that a broadcast has begun. With the help of messages by e-mail or SMS about the event can be reported only in advance.
Submit your application
- Stages of the purchase.
"Push" make faster processing of orders in online stores. The customer is instantly notified of the status of the order, while the store itself is not wasted on sending alerts.
Of course, the ideal option is to send push notifications, as well as SMS, emails. In this case, it is better to take a strictly defined time to view push messages.
- Notifications of activity in applications and social networks.
Modern thematic sites quite often practice sending such messages. Many receive notifications from the VK or notifications that “energy has been restored” in the game application. All this is push technology. Such tools help increase user activity and, accordingly, achieve their goals.
- Statistical data.
The current exchange rate, the value of stocks on the stock exchange and other similar information is for many an integral part of work activities. The submission of this information should be prompt.
In the case of timely reporting to users of relevant data, you are guaranteed good behavioral factors.
It is worth saying that the first to use Push Notification technology after its launch was PointCast network, which specialized specifically in the activity of stock markets.
- MEDIA.
The success of news-related websites can be brought about by the prompt publication of hot topics from around the world. Therefore, many media outlets are characterized by the use of push notifications to send top news.
Lightning sends users such large resources as the New York Times, CNN, etc. Most of them are presented in the Safari browser, since Chrome began to use push technology only in 2015.
2 ways to enable push notifications
Install on site
This method allows you to not depend on specialized services and is completely free, but it requires some effort. The main requirement is that your resource must support a secure connection via https, which is confirmed by the presence of an SSL certificate. If you do not have it, you will have to buy it. The lowest price for such a certificate is 500 rubles per year.
After the certificate is purchased, you will need to create an API. A regular Google account will work. To register it, go to console.developers.google.com and create a new project based on Google Cloud Messaging.
Through third-party services
Push notifications can be connected by contacting specialized services. To do this, you also need to purchase an SSL certificate. In addition, in this case, it is possible to create motivating widgets that will attract users.
The disadvantage of this method is that the subscription system is two-stage, and you need to pay for intermediary services with an increase in the number of subscribers. Nevertheless, cooperation with specialized services can significantly simplify the configuration of push notifications.
What is the best push notification service?
- Push.world
This Russian-language service can be used absolutely free (paid versions will be available soon, they will have an expanded set of tools). The number of notifications by the service is not limited.
It is possible to divide users into categories, display detailed statistics, and automatically generate messages. You can register through social networks.
Of the advantages it is worth noting the free service. But he is still raw, and this is his fault. Nevertheless, the authors are constantly modifying their brainchild.
- Sendpulse
The service is possible in the browsers Chrome, Firefox and Safari. There is an interface in Russian. SendPulse allows its customers to use push notifications for free. The service also provides email and SMS functionality.
To configure the functionality, you need to add a special script to your resource. Then you need to go to the menu item "Create a newsletter", enter the text of the message in the form and click "Submit". The duration of the entire process is only a few minutes.
- Push expert
This is a Russian service that works with Internet Explorer, Yandex browser, Google Chrome, Firefox, Safari. There is a free version. The cost of paid is from 500 rubles per month.
Like other services, it creates a special script that integrates onto the resource. The script itself and its description are in the "Documentation" section.
The advantage of the service is the display on the chart reporting on the status of sending and receiving push notifications. The statistics also include information on the number of subscribed users, returns, etc.
- Pushall
This service in Russian is also popular. It allows you to send any number of push notifications (but not more often than one mailing in 30 seconds). Among the browsers that this push notification service works with is Yandex.
There is a free version, and for a fee you can turn off ads, purchase a special address with a name, etc. The amount of remuneration for using the service is determined by its users themselves. It is listed monthly.
The main disadvantage of this service is the inability to install functionality directly in the resource structure. You can also subscribe to the channel implemented in the service only through your Google account.
Of the pluses, it is possible to connect integration via API with VK and RSS feed. The functionality of the program is quite wide.
- Letreach
Large world-famous companies, such as Facebook, eBay, etc., work with this service. The cost of services ranges from $ 15 to $ 175 per month, which depends on the number of subscribers and a set of functions. The service remains free for two months after registration.
The functionality includes not only a standard set of tools, but also the ability to A / B-test notifications. This service performs many functions, surpasses analogues in many respects, but there is no interface in Russian, which is a drawback.
Step-by-step configuration of push notifications (using the example of Sendpulse)
How to configure push notifications? Let's look at the step-by-step instructions:
Step 1. Register on the service
Follow the registration procedure on sendpulse.com by clicking on the “Try for free” button.
Registration is possible by email or through an account on social networks (Google+, Facebook). After registering, enter your profile through the "Login" button.
Step 2. Configuring push notifications
You need to work with “push” in the “PUSH” section.
To connect push messages to your resource, click "Add a new site."
Enter a domain here, upload an image (it may be your logo in the form of a square), which will be displayed in the subscription request window. Then choose the time the request appears (for example, when it appears on the site), the type of pop-up message. You can choose the Safari style: such notifications pop up in the header and do not interfere with viewing the content.
Below you can enter the title, the text of the subscription request, as well as determine what will be written on the buttons. There is also a preview of the subscription form you created.
After completing the settings on this page, proceed to the next step by clicking on the corresponding button. Then you should enter the proposed code in the header before the closing tag / head. Then a subscription request will appear on your site.
If the site is on Wordpress, then in most cases the code needs to be added to the header.php file. Due to the variety of Wordpress templates, the location of the header code (header) may be another file, and the code may have a different name. For example, top.php.
The screenshot below shows how to add code:
Please note: when starting work with the resource code, you must always save the original version (make a backup). If problems arise after the changes, you can return everything back.
Step 3. Check the settings
After adding the script to the site, click "Check". The appearance of a green checkmark next to the site will indicate the correctness of your actions. Also go to your resource and check if the subscription request pops up.
Then go to the "Go to site settings" tab.
In the "General Settings" section, you can select the option "Send a welcome push notification after subscription." This option can come in handy to give new signers something useful:
Step 4. Start sending push messages to subscribers
Sending the first push notification is possible after the appearance of subscribers. You can send messages by clicking “Send push”.
When sending messages, be sure to select the list of recipients (if the service has several of your resources). In addition, subscribers can be segmented by browser language, region, page from which the subscription was made, by date of subscription, browser.
The notification should contain a heading (no more than 50 characters long), a small text (no more than 125 characters) and a link that users will follow. Make the message concise, but concise and engaging.
The right side shows how your notification will look in different browsers.
You can use different images for different messages (however, this is not possible in all browsers). Another option is to always add the logo of your resource or another image that users associate with your brand.
After clicking the “Send” button, the message will be sent immediately. You can configure and delayed mailing. To do this, click on the clock icon and select the desired time and date. The gear allows you to choose the time (from 15 minutes to 15 days) and configure sending (instant or gradual, enable or disable utm-tags).
After the notification is sent, you can view the statistics on the notification in the "My Newsletters" tab. For more information, click on the message header.
At the top there is a filter that serves to select mailings from a specific resource (if you have registered more than one site).
Step 5. Configure the auto-link
The SendPulse service allows you to configure automatic mailing with preliminary creation of a series of notifications (similar to a series of letters in an e-mail distribution). In addition, you can configure automatic RSS-based newsletters.
To use these options, you need to go to the "Auto-link" tab. We will not describe this step in detail, it is already understandable.
After selecting the added resource in the left panel, a refinement is available in the settings - changing the image, title, text on the subscription form, pop-up message style, turning on / off the welcome text.
Here you can also view statistics on the resource - how many users subscribed / unsubscribed, how many mailings were sent.
In the “Subscribers” tab, a list of all users subscribed to your newsletter is available. Opposite each of them is a gear that reveals detailed information (browser, operating system, date of subscription, page from which it is issued, activity). It is also possible to disable / remove the subscriber from the list.
Humanized push notifications
- Send push seasonal express sales notifications.
For example, the Metelitsa outerwear salon created a push notification: “Polar whirlwind. Discounts up to 60%. Sale of coats, shoes and winter accessories. "
- The purpose of the newsletter is to interest users.
- Stay up to date with news and constantly send funny and interesting messages, this will help to establish contact!
Antikafe “Friday” sends such push-notifications to customers: “Football. Russia 3 - 4 Costa Rica. Fight for ours on the Playstation. "
- Let your “push” contain random questions. This will help attract customers.
CoffeTime coffee shop sends subscribers: Good morning! What kind of coffee do you make? ”
- Include newsletters that are useful to subscribers.
The “Palitra” hand-made goods store developed a push notification: “Scientists have proven that creativity helps people cope with autumn blues. We look forward to seeing you in an open drawing lesson. ”
- If you will encourage customer support throughTwitter, this will increase sales. Improve your social media promotion withpush notifications.
An example of a message from the UO online store: “Tweet #UOLastCall and get a 20% discount + free delivery of orders from 1000 rubles for 2 days!”.
- Hold a contest or lottery that will make users want to participate in them.
Travel agency "Robinson" sends out such push-notifications: "Only 1 day left before the drawing of a ticket to Turkey. Share the story of your journey with our agency. ”
5 more examples of info feed for push notifications
Jetblue
This airline (and many others) uses push notifications to remind passengers of check-in. Customers receive messages exactly one day before departure. Such notifications are also sent to them if the flight status has been changed.
Note: The content contained in the newsletter is of practical value. It is clear that push will not cause rapid sales growth, but will help to create a positive brand perception. The likelihood that a passenger who has used the services of JetBlue, next time will again contact this company, is quite high.
The research results show that the number of users subscribing to the newsletter is highest in tourism and the transport niche (78%). Reminders of key details that help improve the journey are greatly appreciated by customers.
The bump
What constantly clogged the head of expectant mothers and fathers? Of course, thoughts about the long-awaited baby. Bump is an app for waiting first-born women. It contains information on how the child grows and develops. Subscribers are regularly sent information about the growth of the embryo at each stage, as well as what the expectant mother is expecting in the near future.
If you want to use push notification technology, first identify the values \u200b\u200bof your target audience segment. If these values \u200b\u200bare not reflected in the messages planned for sending, do not organize the newsletter.
La redoute
La Redoute is a retail chain with a large assortment of French-style clothing. The company's turnover is more than 1 billion dollars. She is one of the largest chains in the world specializing in the sale of clothing at retail.
If your area of \u200b\u200bactivity is electronic commerce, then you are aware of the seriousness of the problem of abandoned baskets (consisting in adding users to the basket and leaving the purchase incomplete).
To solve the problem of losing customers, La Redoute launched a personalized push notification with reminders of unpaid items in the basket. Such "push" click more often 2-3 times than the classic alerts of mobile applications.
Note: In web-push notifications, you can insert photos of items in the basket, but not purchased. This will increase the conversion rate.
Netflix
Netflix has a large user database, so the company’s specialists can create highly personalized push notifications based on the subscriber’s activity history. According to their information, sending a reminder about a movie viewed by a client contributes to a significant improvement in interaction.
Note: the more you are aware of the features of customer interactions with your products (including the purchase history), the more opportunities you have to adapt notifications for each person.
PLNDR
PLNDR is a network of street clothing stores. She organized a mailing list of pushies that are customer-oriented in order to enhance interaction. First, PLNDR identifies areas of interest for users, and then generates daily offers based on the data received.
Carrying out a push campaign using several levels of personification and narrowing the interests of customers allowed to increase sales via mobile devices by 4% (and some messages allowed reaching the value of this indicator by 20%).
Like La Redoute, PLNDR also uses retargeting to remind users of items in the basket.
Note: Based on the available information about users, determine which products they like, and then generate personalized notifications with offers.
7 tips to keep your push notifications from going blank
Push technology is one of the marketing techniques, therefore, the existence of practical tips on its use is logical. The main one - do not break the line between constructive dialogue and obsession. Here, by analogy with direct sales, you can’t go beyond the line, after which customers may refuse to cooperate with you.
Focus on the following factors:
- Sampling the target audience.
Configuring push notifications is possible taking into account gender, age and other parameters. The tool can also create newsletters that take into account the interests of users based on the results of the analysis of the products or sites they are viewing.
- Relevance of the content.
Send subscribers only new information. Promotions, discounts, news should be relevant, that is, relevant to the topic of the subscription.
- Geolocation.
This is an important parameter that underlies many advertising campaigns. It builds contextual advertising. The text of push notifications may contain the name of the region defined through the IP of the person. If the user himself indicates the locality or region, then the geo-targeting will be more accurate.
Another option (more modern) is to send notifications while the client (according to GPS) is near your store.
- Link to social networks.
It is necessary to provide the client with the opportunity to "share" information. For this, social media is the best fit.
- Timeliness.
Push notifications should be sent when it’s convenient for subscribers. Rarely, at two in the morning, people will be interested in discounts at the store or new items received. It is highly likely that after such a message the client will refuse your newsletter. The best time to send notifications is in the afternoon on weekdays.
- Ability to unsubscribe.
Do not be imposed, people should have the right to choose.
- Strict dosage.
If you use multiple parallel advertising channels (which is inevitable when doing business), be sure to synchronize them. If the SMS and push contain the same offers, this may seem intrusive to the client. And you need user loyalty.
The fact that a person has subscribed indicates his desire to cooperate. And dialogue with him should be based on mutual respect. Do not forget to show it, it is very important.
Every day, our smartphone receives various notifications of new messages by e-mail, in various instant messengers and on social networks, notifies us of new SMS messages and missed calls, sends notifications from installed applications, etc. All this information can be displayed even on a locked smartphone. This notification method is convenient and allows you to see important information in time. At the same time, some messages and notifications should not be displayed on the lock screen, as they may contain confidential information or other data that is undesirable for outsiders.
To avoid unpleasant situations, you must configure the device so that either all notifications, or only from selected individual applications, are not displayed on the phone’s lock screen. In this article, we will focus on several methods that will tell you how to disable pop-up notifications on Android devices. A similar problem appears for those who actively use their smartphone and work with a large number of applications. It is worth remembering that many applications can also annoy the user with all kinds of advertising alerts, or other system notifications that are not informative in nature. Messages of such a plan can also be turned off so as not to be distracted by them at the most inopportune moment.
After you turn off notifications, we recommend that you do not stop there and continue to fine-tune your smartphone. For instance, .
If you need to exclude messages from individual applications, then the question "how to disable notifications on android" is solved in the simplest way. Notifications for each individual program or service can be disabled through the settings of the smartphone.
Depending on the operating system firmware version, you can disconnect notifications from a specific application either through the "Notifications" menu or through the "Applications" item. In the first case (an option for smartphones with the newest version of Android) you will see a list of applications, alerts from which you can either turn it on or off.
If the Android firmware is older, go to the "Applications" menu and go to the "Everything" tab. In this list we find the necessary programs and go to the service menu of each application. Now you can also enable or disable notifications for each application we select.
The Android operating system, starting with the KitKat version, can display pop-up alerts from applications that will appear on top of the window in any working mode of the smartphone. This is sometimes useful, but in some cases, such push notifications interfere with work and annoy the user. Starting from subsequent versions (from OC Android 5.0 and higher), this option was made standard. As a result, a number of users became interested in the ability to turn off such notifications.
If you are interested in a simple and affordable way, we will tell you how to disable push notifications on android devices using a free application. To take advantage of this recommendation, you do not need root-rights, which is critical for users who do not want to risk an official guarantee on a new smartphone. By installing the HeadsOff application, pop-up notifications can be turned off on any android device running an operating system version 5.0 and higher.
The advantage of using HeadsOff is that with its help you can turn off notifications, both for the entire system at once and for some applications that you specify in the settings (this option is available only in the PRO version). In this case, instead of informative text, you will receive a notification with the application logo in which a new message has appeared.
How to choose a powerful inexpensive smartphone
Users working with a large number of applications make the most of the functionality of modern gadgets. If you buy a phone just for calls and SMS, then you are unlikely to feel the inconvenience of pop-up messages. But if the device is needed for work or active communication on the Internet, for obtaining new information, etc., then various applications will certainly be installed in it. And the problem with pop-up notifications will become relevant.
What should I look for if I have to buy a smartphone for heavy use? It is important to choose a model with a powerful performance processor, a sufficient amount of memory, both operational and built-in. In addition, we advise you to pay attention to the hardware implementation of modern technologies and the availability of a high-quality camera. When choosing a new smartphone, the user often considers only those models that have an attractive design. And, of course, price is an important selection criterion.
If you are in doubt that today you can find a market with a powerful processor and excellent technical characteristics at an affordable price, we recommend that you pay attention to the Wileyfox product line.
Why Wileyfox
The British company first entered the market with its products in October 2015. To attract consumer attention, each smartphone in the Wileyfox family received the most requested features and functions. All models of the company have the following advantages: stylish modern design, work with two SIM cards, support for 4G LTE data networks, powerful hardware and a stable operating system. In addition, it is worth noting that in comparison with smartphones with the same capabilities and characteristics from other manufacturers, Wileyfox devices have a more affordable price.
Do you want to buy a stylish and powerful smartphone with excellent technical characteristics inexpensively? Pay attention to .
Considering the Wileyfox Swift 2 model, I immediately want to note its original modern design and pronounced style. But when you get acquainted with the technical characteristics, there comes a surprise - how did you manage to implement this in a budget device? However, judge for yourself.
The smartphone runs on the powerful powerful 8-core Snapdragon 430 MSM8937 processor, which, with 2 GB of RAM, guarantees the stable operation of several simultaneously running applications. With 16 GB of internal memory and support for working with microSDXC cards up to 64 GB in size, you don’t have to worry about resources for downloading and installing the new application you need.
Note that the device can work with two SIM cards, and any slot can be used to connect to 4G Internet. For users who are actively working with various applications, the opportunity to choose the optimal tariff for the Internet and conversations is probably important. And support for two SIM cards is the best way to implement all these options in one smartphone.
Using a large number of applications, you probably noticed that the smartphone’s battery runs out quickly. With Wileyfox Swift 2, this ceases to be a problem - the model is equipped with a 2700 mAh capacitive lithium-polymer battery, which guarantees operation even under the highest loads for 9 hours. In addition, Quick Charge technology is supported, which allows you to fully charge the battery in less than 2 hours, and to get 25% of the capacity you need only 10 minutes.
The device is equipped with a high-quality modern 5-inch IPS HD screen with slightly curved 2.5D edges. The smartphone has a fingerprint scanner, navigation modules and an NFC module. Of course, it is worth noting the presence of a high-quality module of a 13-megapixel camera, with which you can expand your personal collection of wonderful photos and videos.
Today, you can order Wileyfox Swift 2 on the official website for only 9,490 rubles.
Conclusion
Now you know how to disable push notifications on your Android smartphone. Depending on which result you want, you can use one of the methods described by us. But most importantly - you now know what parameters and criteria you need to pay attention to when choosing a smartphone, if you plan to use it with maximum efficiency.
Push notifications allow the web resource to go beyond the browser and are an incredibly powerful way to interact with the user. They can do simple things, such as warning the user about an important event, displaying an icon and a small piece of text that the user can then click to open the site. It is also possible to integrate the action buttons in the notification so that the user can interact with your website or application without returning to his web page.
On a mobile device, push messages look like text SMS or mobile alerts, but they are available only to those users who have installed the application necessary for their display. Each mobile platform iOS and Android has its own support for push notifications.
Why are they used?
Push notifications provide convenience and value to web application users. For example, users may receive:
sports forecasts and news;
useful messages such as traffic, weather reports;
check, changes and flight information.
For publishers, push notifications are a way to communicate directly with the user. They do not fall into spam in the mail and are not forgotten in the inbox. Clicks can be up to twice as fast as email. Such messages can remind you of the use of the application, openly or not. They can also be used to control actions, such as:
promotion of products or offers to increase sales;
improving the quality of customer service;
conversion of users of an unknown application into regular customers;
sending transactional receipts and more.
The main thing is that the web resource is correctly added and activated.
Adding to the application
An application publisher is registered using the OS push notification service.
The OS service provides an application programming interface (API). An API is the way in which an application can interact with a service.
The web property publisher adds the SDK to the application. The SDK is a code library specific to the OS push notification service.
The publisher of the site downloads the application to the appropriate store for a particular OS.
User Activation
The user visits the OS app store, downloads and then installs it.
The user opens the application. Unique identifiers for both the application and the device are registered in the OS push notification service.
They are transferred back to the application from the OS push notification service. They are also sent to the app publisher.
The resource owner obtains and stores this registration data, including unique identifiers.
Dispatch
The application publisher composes a manual message through the user interface. Or the owner of the web property configures automatic sending of messages through the API. The publisher determines the audience to whom the push message will be sent and decides whether to send the message immediately or on a schedule.
Push notifications can be targeted to segments of your user base and even personalized for specific application users. This is a major advantage over SMS text messaging. However, they also require user identity management. And they need some kind of interface for writing messages, targeting and sending them. Publishers can build this infrastructure themselves, or they can hire a provider like Urban Airship or another service to take advantage of the services. Increasingly, app publishers are paying for these services, so they can focus on creating a great app and supporting a cross-platform push notification service that requires significant resources and ongoing maintenance.
Platform providers also provide features such as:
Reporting and planning.
Automation of mobile marketing.
Collection and segmentation of user attributes.
Data management.
Security.
Cross platform support.
The main thing is that the user can read the sent push message on time and correctly.
How are notifications displayed on user devices?
Basically, users see the notification as a banner or pop-up warning as they use their phone. This warning is displayed no matter what the user does. Most mobile operating systems also show push notifications together in one view. In iOS, Apple has a Notification Center. Access to this service is organized in chronological order, and users get access to the notification center by viewing the top of the screen. On Android devices, unread messages are displayed on the lock screen.
iOS allows users to configure push notifications at the individual application level. Users can turn sounds on or off and choose the style that iOS uses to display notifications. Users can also control the red “icon” showing the number of unread notifications on the application’s desktop icon. Android uses a standard banner view that users cannot change at the OS level.
How to enable push notifications on iPhone?
To enable push notifications on your iOS mobile device:
Touch "Settings".
Find and click the site you’re looking for in the application list.
Click Notifications.
Turn on the Allow notifications option.
Now, whenever you receive alerts from a web resource, an icon will be displayed on the application icon indicating that you have new unread information.
How to enable push notifications on Android?
To configure receiving push notifications on this OS, you must:
Open device settings.
Click "Notifications."
Find and highlight the desired site in the list of applications.
Click to enable “Allow the inclusion of notifications” (other switches can be configured according to your preference).
Open selected web resource.
Activate the “Settings for notifications” sliding menu icon.
Enable permission to alert and update newsletters.
Touch the Done icon.
If you do not see the selected web application in the notification settings of your phone, you may not have given permission to send notifications on first boot. To fix this, uninstall the application and then download it again.
Conclusion
Push notifications are a direct way to communicate with users. Site owners must understand the full value of such communication. If they do not, push notifications will be ignored or disabled, which will negatively affect the ranking of the resource.
Hello dear readers of the blog site. You probably already met with the so-called push notifications? They can often be found on a mobile phone or tablet (for example, with a message that any of the applications installed on your computer has been updated), and in regular browsers on a regular computer or laptop, they also began to appear actively (we can say that this is a new trend )
And the push-up message pops up not necessarily in the browser window, but as if without binding to it (on top of all windows). This looks like a kind of reminder (example in the screenshot):
At first, I had one problem with push notifications - how to close this garbage so that it does not appear again in my browser. It turned out that you need to right-click on the push message and refuse to receive it (who would have thought!). But then everyone started talking about screwing this case to the site, and of course, I could not stay away, so as not to try, but at the same time not write about it. The main plus here is that to subscribe, the user just needs to agreewithout indicating anything (not even an email).
I don’t know if I have chosen the optimal method of connecting a subscription to push notifications, but I think it will work for the experiment. I used the service Sendpool , which allows you to configure, connect and track push statistics absolutely free (at least for now). Actually, everything is simple, but I will nevertheless explain the nuances.
What are push notifications and why are they better than email newsletters?
As I said, push notifications were originally used for several other purposes. For example, my beloved DoctorWeb sent messages about new database updates or expiring licenses. They were shown in the lower right corner above the tray. In mobile devices, as I already said, applications were the sources for sending such informational messages.
Recently, gaining popularity browser push notifications, where the initiator of their newsletter is the site. Actually, this is the thing we will try to use today to our advantage. I will not go into technology (for example, you are interested in how e-mail works or is it enough that it works?), Because it is superfluous, and I don’t know much. We focus on the use.
Obviously, this type of notifications seriously competes with the classics of marketing that have already become email newsletters (by the way, you are aware that the smart correspondent ordered it to live long) or, at least, is a good alternative. At the same time, push technology has a number of distinctive features that could be considered as pluses over email newsletters:
For what marketing purposes can i use push notifications? Yes, in fact, for the same ones as the Email newsletter - news (new material on the article, for example), sales (promotion), events (promotions, sales, a freebie), reminders (“you didn’t make a basket”, etc. ), congratulations, etc. etc. Well, the same rules apply - because if you get bored, they will unsubscribe from you (those who know how to do this, of course).
How to configure push notifications in SendPulse for free?
Well, everything is simple. First register on SendPulse , then enter your My Account account (by default, the “Free” tariff will be activated, which is quite suitable for our purposes). Then go to the “Push” tab from the top menu and start configuring these things.
Add your site, after which the wizard for push notifications in SendPulse will open:
After that, you will be asked to install the code (one line) on your site. It should be displayed on all pages and advised to cram it before the closing HEAD tag (in WordPress this code fragment can usually be found in the header.php file from the folder with the theme you use):
After that, reset the cache on the site (if you use it) and click on the "Check Settings" button. Actually, you can simply go to the site and see (in my case) the inviting button appearing at the bottom right. When you bring the mouse to it, the user will see the message you created, and when clicked, he will be asked to subscribe:
If he subscribes, then they will no longer pester him with this and the subscription button will cease to appear on other pages of your site that he will follow.
Creating push notifications and their statistics in SendPulse
If you want to edit something else, then on the “push” tab of the main page of your SendPulse personal account you will need to click on the gear in the line with the site you need:
Settings not intricate and come down to editing what you did when creating this form of push notification subscription.
Here, perhaps a welcome message can be activated and set. When you select the type and type of the subscription form and finalize it (you don’t need to change the code - the changes will take effect), then it’s time to figure out how to create and send these push notifications. To do this, you will need to click on the "Send push" button located at the top of the "push" tab (from the top menu):
Actually, everything is clear here. You can, for example, select another picture for this notification, and also by clicking on the gear button you can set the lifetime of this message, postpone its sending for a certain time, and also add your UTM tag, if necessary.
The statistics on the site can be viewed again by selecting the appropriate item (with the desired site) from the left menu:
Well, how do you all this thing? Is it worth bothering with these push notifications or is it in FIG? Is SendPulse ideal for these purposes or are there still quite worthy options? And by the way, how would you make a push push list after a new post has appeared in the RSS feed?
Push notifications are pop-ups that appear on the screen of a smartphone or tablet. They show incoming information from various sources, which can be messengers, applications or the system of the device itself. There are absolutely pushas on all modern devices: be it apple gadgets or Google tablets. That is, there are push notifications for iOS, Android, as well.
Set up push notifications on devices running iOS, Android, and Windows Phone
Recently, the introduction of this function into the computer’s operating system has become especially popular. The first was Apple with its axis for OS X poppies. This, of course, is due to the high efficiency and ease of use of pushes, which have established themselves as the first source of information coming to a smartphone or tablet. Indeed, it would be foolish to refute such a comfortable method of notification: push notifications save the RAM of the device, since they do not require constant operation of the program or application. Consequently, there will also be Internet traffic.
But besides so much user care and timely alerts, push notifications can be annoying. Why do you periodically need a reminder from or the Twitter service that a user wrote: “I ate an omelet today. Was it delicious? ” Agree that this message does not carry a useful information load for you. It turns out that not all alerts are very useful. Of course, if you indiscriminately open access and agree to send you notices to programs and applications, then you will have millions of them. It’s not very pleasant to delete them later, because on some systems you cannot delete everything at once. In this regard, there is a need for knowledge of how to configure and disable push notifications. Therefore, let's figure out the correct installation of this method of presenting information.
The volume buttons allow you much more than just increasing or decreasing the sound volume of your device. Brand new options and features have been added to this menu, which will undoubtedly be useful to any user. They allow you to switch between notification modes:
- “Do not disturb” - all incoming reminders and messages will come without sound;
- “Important” - you will receive only important messages from the list of programs that can be adjusted. When you turn it on, you will see a settings tab. In it, you can change the operating time of the mode. Moreover, there is a special tab that allows you to more flexibly configure this mode;
- "Everything" is the standard work of the device.
It is worth noting that push notifications configured in this way will be much more useful. Especially convenient is the “Important” mode, where you can easily manage the list of applications for accessing alerts.
For finer adjustment of information windows, just go to the section specially designated for this. It is located in the "Settings" menu of your device. In it you can, for example, remove notifications on the lock screen, open the possibility of notification for individual programs, change the list of blocked applications. Another very interesting feature is that in the menu of a separate application you can choose:
- Do not show from this application, thereby completely getting rid of the news of the program;
- Or show them at the top of the list, including when only important alerts are allowed.
You can enable or disable push notifications on iOS using the settings menu located on the main screen. You won’t have to search for the necessary submenu for long, because in the operating system it’s called “Notifications”. After you switched to it, on the right you will see a list of installed programs on the device. Above some will be the inscription “include”, and above others will be written “do not include”. This means that in the first case, alerts and push notifications are allowed, and in the second, respectively, no. Consider a detailed configuration example.
So, included in our first list. Click there and go to the notification settings page of this program:
- The very first we have permission for notifications with the appropriate slider. If you move it, then you turn them off. Accordingly, Skype will not notify you of anything;
- The next item we have is "In the center of notifications." It allows you to control the number of recent events displayed in the notification bar (that is, in the notification center);
- Sounds. With this slider you adjust the availability of sound for alerts;
- The sticker on the badge. Here you can adjust the presence of a sticker with the number of incoming events on the application icon located on the main screen;
- The penultimate setting in this menu is on the locked screen. She is responsible for displaying alerts when the screen of the tablet or smartphone is locked;
- Well, the last is the warning style on the unlocked screen. The first with such a categorical word "No" removes all visual notifications. Banners are the line at the top of the screen. Well, and “Warnings”, which are highlighted by a rectangle in the center of the screen with answer options. Actually, they are all clearly shown on the notification settings page.
